Zippo Dating Tips as seen in Life Magazine, August, 1950
|From a 1965 Popular Mechanics, just one year|
before the first label from the Surgeon General
warned of the dangers of smoking.
I've always known that Hollywood glamorized the use of cigarettes in the years after World War Two. And any man who wanted to be a real man puffed away on Camels, Lucky Strikes, Chesterfields, Viceroys, Winstons, and a host of other brands in the feeding frenzy that was the golden age of smoking. We've all since learned how dangerous and destructive cigarettes are. But did you realize that one of the real dangers of smoking had nothing to do with the cigarettes but had everything to do with malfunctioning lighters? No, people weren't getting burned from these malfunctioning butane-fueled gadgets. They were losing their chances to date bikini-clad young ladies.
Really. Seriously. This was a problem. But there was a remedy for this terrible tragedy. And Zippo had the answer:
Okay, first they had the question, which is more like a question and statement mixed up in a single sentence:
That's right. Women wouldn't give you the time of day if your lighter wouldn't light up on that first zip. As you can see, this bathing beauty in the polka dots is far more attracted to the man with the zippo, despite his lack of hair, his lack of shape (I'm not kidding, take another look, the guy has no shape at all under that prison sackcloth) and despite the fact that he looks like C.S. Lewis. I mean, really, who smokes a pipe on the beach? The man's spindly legs are more narrow than his Zippo. And he's so white the white stripes on his shirt are darker than his skin. But who cares, right ladies? As long as his lighter strikes up on that first zip, he's a dream come true.
But if you don't see what the big deal is, then you just need to let Zippo explain it for you, which they are more than willing to do. And as you'll see, you can get a Genuine Calfskin or English Morocco leather crafted case. You have the choice of chrome or sterling silver, too. Even better, you'll never spend a penny for repairs. And it almost goes without saying that you can find Zippo lighters at better stores everywhere. But they went ahead and said it anyway.
Lest you think I'm making this up, here's the full ad below, all together. And please remember that smoking is just about the best way to give yourself cancer and/or emphysema, which is a really awful way to die.