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Tuesday, December 17, 2013

Christmas Shopping with Burstein-Applebee in 1968

I've been too busy for Christmas shopping this year.  I'm in the middle of a project that includes cleaning out an old house and prepping it for a major remodel.  So it was quite fortuitous that I came across this handy Christmas edition of a Burstein-Applebee electronics catalog.  All of my shopping needs can be easily met right here in this fantastic collection of high-tech wizardry.  As you can see on the cover, there are many stores to choose from if I want to shop in person, and I can even send orders to the main office and expect fast personal service.  That's right...personal service through the mail.  I don't know how they do it.

Right off the bat I can see that one of the Christmas Specials is a steal.  A Solid State Telephone Amplifier; just $14.95!  This baby allows a room full of people to listen and talk on the same telephone.  Not only that, but it's battery powered and requires no installation.  And with that amazing on-off switch, you, well let me quote them here.  I want to make sure the copy-writer gets all the credit for this poetic line.  "Simple flip switch when in use, turn off when call is completed."  Yep, it really is that simple.  What will they think of next?

This is what they thought of next.  A "really portable tiny solid state TV."  This should be perfect for a friend of mine who is really tiny and portable.  This sweet 16 inch (that's 16 square inches, mind you) television gives you striking beauty with its 90 degree aluminized picture tube has true picture detail.  And that dark-tint screen "assures pleasing contrast indoors or out, and when set is off it blends in with modernistic design."  I had to put that last bit in quotes so you wouldn't think I was making that up.  Oh man, I'm thinking of putting this on my own wish list.  Imagine settling in to watch Star Trek on this baby.  It almost looks like Mr. Spock's science station.

I'll be back with more great items from this wonderful catalog.  Stay tuned!


  1. It seems like there should also be a crystal radio kit!

  2. I lived near a B-A store in a location that had been a failed Muntz TV store. I drove their clerks nuts with 1000 questions about the wide assortment of little parts they stocked, never buying much, but what an education for a Midwestern kid.